For years I thought every other designer had a ‘secret handbook’, a step-by-step guide to building a flower business. How did everyone else make it look so effortless? What the heck was I missing?
Then I realised I wasn’t missing anything. No one was out there speaking up about the business of flowers.
Well, I'm happy to be the one to break the 'hush hush'.
Today, I work with floral designers to teach them everything I've learned — from running TWO successful flower businesses and 10 years in fancy-pants corporate marketing jobs.
I want you to know it is 100% possible to make really good money in this industry, to LOVE your business and bring so much beauty to the world.
I can help.
![Are you wondering if they'll really spend *THAT MUCH* on flowers?
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Here's a super fun exercise for you to do, any time your brain offers up resistance.
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Jump on the Googles and type in Flower Delivery + Your Favourite City.
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[I just did this for Grand Rapids, Michigan].
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Click on one of the tops search results. Most often it's an ad for one of the wire services / relay networks.
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Explore their catalogue. Pick something that grabs your attention.
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[I found a simple vase arrangement of 10 tulips. It's $44.96]
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Go through the process of getting yourself to the checkout. You'll see they also add on delivery / handling.
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[In this case, it's an additional $16.95....no, it's NOT FREE]
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What can we learn from this exercise?
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Customers will pay $61.91 for delivery of 10 tulips in a cylinder glass vase.
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✨ ✨PEOPLES!!! ✨✨
Stop selling yourself short.
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Stop setting your sights too low.
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Stop playing small.
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Your customers WANT to spend money.
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So, make it EASY for them to spend money.
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Yes, they will ALSO pay for delivery. You don't need to give away your services for free or be the lowest cost provider to get customers.
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No ma'am.
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And yes, one day, we can more about the wire services / relay networks...but today, let us focus on the fact that your customers WILL PAY THAT MUCH
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Yes ma'am.
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😎](https://forflorists.com/wp-content/plugins/instagram-feed/img/placeholder.png)