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Growing your flower business: two biggest mistakes you’re making

In this week’s episode, I share two of the biggest assumptions designers make when starting a flower business — both of which are mistakes.

The first assumption: a successful flower business is built on good design.

I share my own story around continually investing in workshops, in the hopes that if I was a better designer (or designed more “like her” or learned how to do “that style of work”), I’d immediate draw more customers to my business and make more money.

Nope.

It doesn’t work that way.

You can be a less-than-average designer and build a hugely successful business. So, investing in another design workshop may not be the best decision for you (or your business) – it isn’t going to teach you what you need to learn about marketing + sales.

The second mistaken assumption: more followers = successful business.

If that was true, wouldn’t we all be out there spending $50 to buy 50,000 followers?

Of course, I also know what it’s like to be a business owner and be obsessed with Instagram.

And we mistakenly think it matters as much to our customers as it does to our own ego.

In this week’s podcast episode, I get into all the nitty gritty, debunk these myths and share my own personal story about what it takes to build a successful flower business.

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Coaching program.

💖

Kathleen

hand holding cash for florists

Stop Competing on Price, Educate Your Clients on Value

Here’s the thing, when I first started as a designer, I assumed being the cheapest option was the way to win business.

Great news!

It’s not.

In this week’s episode of the Thrive Podcast #ForFlorists, I talk about the concept of Value and share the ins and outs of what determines value.

The short version: every human on the planet needs to define value for themselves.

So what?

Well instead of deciding if your prices are too expensive (or not expensive enough), your only job is to educate you clients on the benefits of what you offer.

The price is the price.

Learn more in today’s podcast episode.

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Managing your Mindset as a Floral Designer

Peoples!

Going in deep on one of my most favourite topics – mindset.

I’ve heard from so many of you that “mindset is everything.” That is 100% true.

But understanding the ‘why’ and ‘how’ in terms of navigating being human and having a brain is a game changer.

And so helpful to know, no matter where you are on your business journey.

At the end of the day, your thinking creates all of your results. So, if you want different results, think different thoughts.

Which sounds so lovely and easy on the surface, doesn’t it – but we all know, what’s it’s like to live with that brain of your.

I get into all the good stuff on today’s podcast episode.

Know too, no matter what, you are human and you have a brain. Your brain defaults to worry, concern and fear.

That’s OK. It’s how you’ve stayed alive. But learning how to shift your thinking and create the results you want from your life is so powerful.

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Overcoming Self Doubt as a Floral Designer

In this week’s episode of the Podcast #ForFlorists, we go into the ins and outs of self doubt.

Yeah.

Another sexy topic coming at ya!

But here’s the important thing to know: all humans experience self doubt.

Yep. Every single one.

So, don’t go beatin’ yourself up assuming you’re the only one, or that there is something wrong with you.

You are human and you have a human brain.

Your brain is pre-programmed to negativity and doubt.

Which is great, because it’s how you’re still alive.

Of course, it’s so common to assume “We’re the only ones,” And tell ourselves that everyone has it figured out.

No ma’am.

In fact, self doubt is a topic we talk a lot about in my 1:1 Business Coaching program – because you can learn to navigate self doubt.

Sign up for my 1:1 program here.

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Pricing with Confidence #ForFlorists

Peoples!

This week’s podcast episode is a good one – going deep into the world of pricing + $$$$.

Here’s a revolution I had a few years back: it wasn’t the pricing model that I struggled with, it was what I was making that price mean.

Yeah, it might feel like a subtle difference but the shift in perspective was everything for me (and the success of my business).

In this week’s episode of the Thrive Podcast #ForFlorists, I share my ‘a ha’ moments around pricing, dig into what was holding me back from “charging full price”.

Plus, I review the industry standard pricing models as well as my super simple approach to pricing.

For the record, here is what is common most frequently when it comes to pricing for florsts:

Everyday Flowers: Wholesale x 3 + time (make sure your time is a minimum of $85 per hour)

Weddings & Events: Wholesale x 3.5-4.5 + 30-50%

Over the years, I have developed my own, super simple approach to pricing.

Everyday Flowers: Wholesale x 4

Weddings & Events: Wholesale x 5 or 6

I explain more in this week’s podcast episode but I just LOVE the simplicity of this approach.

I know pricing is an area where a lot of designers struggle – if you want my help, sign up for my 1:1 program [click here] and let’s level up your business.

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Navigating Imposter Syndrome #ForFlorists

Brand new podcast episode coming at you this week and this one has been in high demand!

On this week’s episode of the Thrive Podcast #ForFlorists, I go into detail on the ins and outs of imposter syndrome.

I’ve heard from so many listeners that they struggle with imposter syndrome big time.

I’m here to help.

In this week’s episode, I share stories of my own struggles with imposter syndrome plus I talk in depth about what it is, what causes it and how to navigate it.

Hope you find this week’s episode super helpful!

G’day I’m Kathleen!

I’m a girl who build a six-figure floral design business in a tiny town. Imma straight-talkin’, spreadsheet-lovin’, more-flowers-than-is-really-necessary kinda gal. My mission? To help floral designers overcome their self-doubt and make more money than they ever imagined.

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