Thrive Podcast #ForFlorists Blog Cover Photos (6)

How to turn your flower business full time

Do you dream of turning that flower gig you have going on the side into something bigger? Are you wondering how to ramp-up your flower business into a real full time job?

The thought of ditching your day job and making it as a full time florist is exciting, but also scary. How much money would I need to make? How many customers would I need? Where do I even start?

It’s easy to be overwhelmed by the thought of taking the leap into running your flower business full time. And, if you’ve ever tried to find any information on flowers + business, you’ll know there’s not much out there.

As a result, it’s very easy to get distracted and focus on all the wrong things. For example? Don’t assume you need a retail shop. Or that more Instagram followers will lead to more customers. And that free delivery is the way to win business. Or that you need to charge less because you’re “new”.

So then, what ARE the right things to focus on?

3 steps to a full time flower business

If you’re planning to turn your flower business into a full time job, I want you to follow these three steps:

  1. Identify your goal
  2. Make a marketing plan
  3. Take action

Now you may wonder, Ok Kathleen, surely it can’t be this straight forward? Well, yes it is. But it means committing to the steps I outline below, doing the work and making uncomfortable “CEO” decisions.

1. Pick your number

The goal of your business is to make money and that is its primary measure of success. If you tell yourself you’re “not in it for the money”, then save yourself a whole lot of grief and keep floristry as a hobby.

However if you’re running a flower business to make a full time living, you (and ONLY you) get to decide how much money your business needs to make. This number is 100% up to you but you must have a number to work towards.

Because if you don’t have a number in mind, you’ll have nothing to measure your progress against and no way of knowing where to focus your efforts.

So, how much money do you want to make?

Intuitively you may already have a number in mind but you’re afraid to say it out loud. That’s ok. It’s nothing to be afraid of, it’s just a number.

However, if you’re not sure how much money you need to make to turn your flower business into a full time job, consider this:

In Australia, a casual hospitality job will earn you about $40,000 per year. To take home that same amount running a flower business, multiply it by 5 to get a total sales goal:

Annual sales goal: $40,000 x 5 = $200,000

So there’s your number — $200,000 in sales over the next year.

To clarify, this is not an exact formula because how much money you take home will depend on a whole bunch of decisions you make. However, it’s a very good rule of thumb to use when you’re planning how to take your flower business full time.

You are the captain of this ship. Be brave. Put pen to paper and get clear on your goal.

2. Make a marketing plan

You’ve picked your number so now make a marketing plan to achieve it.

Let’s say you’ve set a sales goal of $200,000.

What sort of work do you want to do to generate this income? Are you focused on everyday flowers? Workshops? Intimate weddings? Family events? Subscriptions? Yes, as the CEO of your flower biz, you get to decide this as well.

But, here’ the catch — you need to pick ONE and go all-in on marketing it.

If you’re not making progress in your business it’s almost always because you’re not focused on marketing or you are trying to sell too many things and spreading yourself way too thin.

And that lack of focus usually comes from fear:

  • What if it doesn’t work?
  • Can I really ignore all those other customers?
  • What if I don’t “make it”?

Friends, there is nothing wrong with you feeling this way. Fear is normal. It’s how your brain is programmed to operate.

But as much as you want to believe you’re going to die if you go “all in” on everyday flowers you’re not going to.

Instead, commit your full time flower business to your one niche and get to work learning as much as you can about marketing.

Because as much as we like to believe our success relies on Instagram followers, having a shop front or being able to design “like her”, none of these things matter as much as relentless marketing to ONE niche.

The success of your business is 100% reliant on your appetite for learning about marketing.

3. Take Action

You’re building a business, creating something from nothing. And that’s hard.

At times it’ll feel like you’re in Times Square moving in the opposite direction to a huge crowd of people. You’re constantly fighting against the stream which takes A LOT of energy.

However, the truth is that turning your flower business full time is entirely in your hands. You are 100% responsible for making it happen.

And, the only way it’s going to happen is if you get uncomfortable and take action, in spite of the setbacks.

It’s going to feel awkward and frustrating. You’re going to wake up on many days with no enquiries, no orders. Your brain is going to tell you it’s not working.

But that’s a lie. It is.

You have to first believe that you’ll reach your goals and then the results will follow — not the other way around.

It’s OK that it’s hard taking your flower business full time. But be relentless and continue to TAKE ACTION.

Learn everything you can about marketing and continue to get yourself in front of customers, even when you feel like it’s going nowhere.

My help turning your flower business full time

And finally, learning about business and marketing doesn’t mean you need a university degree or fancy-pants corporate experience. I do have these things and am happy to share everything you need to know.

If you want to learn more about my 1:1 Business Masterclass and see if it’s right for you, sign-up for a free 20 minute Mini-Session with me.



P.S. I’ve done a podcast on this topic which you may like. Find it on Spotify here or listen on the player below.

Thrive Podcast #ForFlorists Blog Cover Photos (5)

How to grow your flower business? Think better thoughts

On your quest to grow your flower business, here’s a powerful fact to consider: our thoughts create our feelings.

Now I know you may be thinking: no Kathleen, I feel this way because of the things going on around me. I didn’t choose to be angry but someone just cut me off in the merge lane.

But that’s not really true. You see, that emotion of anger you’re feeling came from a thought that ran through your brain just after the other driver cut you off: What a jerk! That’s dangerous! He’s so rude! When you think these thoughts, yes, you’re going to feel angry.

The science of your brain

For a long time making the connection between your thoughts/feelings and growing your business was considered “out there”. A bit too soft and fuzzy.

But over the past few decades science has stepped up and taught us way more about how our brains actually work.

So our brain’s job is to think (obviously). But the primitive part of our brains are hard-wired to look for danger and avoid uncertainty. It tells us to be cautious, uncertain and to not take risks.

Now this survival trait was REALLY useful when we were dodging sabre-toothed tigers and avoiding poisonous berries. Today, however, that part of our brain leads to thoughts like these:

So although your brain’s job is to think, if left to its own devices, it’s going to continue to offer up “doom and gloom” thoughts — always, like 60,000 thoughts a day always.

Now, it’s not hard to understand the impact these thoughts will have on someone whose trying to grow their flower business. They stifle action and suck all of their confidence which are critical ingredients to being successful.

But science has some good news. We all have a prefrontal cortex. It’s the more highly evolved part of our brain that can actually supervise the rest of it.

Yup, so basically you have the ability think different thoughts on purpose. You can override the primitive “doom & gloom” part of your brain and think a better thought.

Change your thinking, grow your business

With science on our side, knowing we can choose our own thoughts changes everything. Because the way you choose to think will help you grow your flower business and live a more intentional life.

But remember, YOU need to step in and offer up better thoughts. Your brain will always default to the negative because that’s how it was programmed. It is always trying to keep you out of trouble, avoid change and stay where it’s safe.

So when choosing better thoughts, remember this golden rule: there is always more than one way to interpret any situation.

That guy who cut you off in the merge lane? Some different thoughts to try out include: Maybe he’s dealing with a crisis. Perhaps he didn’t see me. Don’t take it personally because he doesn’t even know me.

There are no right or wrong thoughts, only ones that lead to feelings that are more or less helpful. You get to decide. Make the thought deliberate.

Here’s your challenge — instead of those “not good enough” thoughts, why not trying these out for size:

  • I am awesome.
  • I’m practicing the idea of being awesome.
  • I’m learning to think I am awesome.

Think of it this way: if you had the choice between believing “I’m not good enough” and “I’m learning to think I’m awesome”, which would you choose? Which frame of mind will help you grow your flower business? Which one won’t?

As well, what is the downside of believing I’m learning to think I’m awesome? None.

Learning how your brain works is a game changer — it will revolutionise your world. And, I want you to know there is nothing wrong with you. You have a human brain but have not learned how to use it.

My help growing your flower business

I’ve done a whole podcast episode on how thinking better thoughts can help grow your flower business. Listen in to the episode below.

And finally, learning about business and marketing doesn’t mean you need a university degree or fancy-pants corporate experience. I do have these things and am happy to share everything you need to know.

If you want help with your flower business, check out my 1:1 Business Masterclass here.



set goals in floristry

How to set goals in floristry: 3 simple steps

In the first conversation I have with each of my students I ask them a very simple question: have you set a financial goal for your flower business?

Almost invariably the answer, after some squirming, is…NO, they haven’t.

And these students are bright, ambitious and determined florists who stumble over, what on the outside, looks like a very simple task: how much money do you want to make?

Why we need goals but don’t set them

It’s not hard to set goals in floristry — it should only take you 15 minutes — but the emotional barrier that prevents us from doing so is very real.

And the barrier is that we add a lot of negative meaning to the goal: if I don’t achieve my goal of $XX, then I’m a failure. It’ll be concrete proof that I’m not good enough, that I don’t know what I’m doing. That I was wrong.

And the crazy part? These thoughts run through our head before we’ve even taken one step towards the financial goal we’ve set for our flower business. The fear of failure paralyses us into setting no goals at all. After all, you can’t fail to reach a goal that you never set.

However, your brain is going to “think” no matter what. That’s its job. Good thoughts, bad thoughts, helpful thoughts, unhelpful thoughts. It is constantly cycling through the thousands of little stories that make up any given day.

So, why not put that thinking brain of yours to work for you? Your brain needs something to focus on and that’s exactly why we set goals in floristry.

3 steps for setting goals

Here are my three super-simple steps to set goals for any floristry business:

  1. Pick your number
  2. Become the CEO
  3. Make a plan

STEP 1 – Pick your number

Don’t over-think this one, just pick the number (or numbers) you want to make. If you’re not sure, take your best guess, but just make sure you have a number written down on the page in front of you.

Now, put a time frame around that number — by when do you want to achieve this? Finally, make sure it’s a number you can actually measure e.g. sales through Stripe, or a manual tally of wedding enquiries etc.

Here are a few goal examples to get the juices flowing:

  1. Daily flower deliveries: $80,000 total revenue by 31 May 2021. Measured through transactions on Stripe online payments.
  2. Weddings: book 30 weddings with an average value of $3,000 each, by 31 June 2021. Measured by list kept on a spreadsheet.
  3. Christmas wreath workshop: generate $2,000 in revenue by 30 November 2020 (10 people X $200). Measured by signups on my website.

Step 2 – Become the CEO of your business

OK this step may feel a bit mind-bendy but it’s actually quite simple: if you want to achieve something you’ve never done before, then you need to think like you’ve never thought before.

As a result, that means stepping into your authority and thinking like a CEO — the head honcho, the person in charge, the leader. Whatever title you give yourself, the point is that you need to think and act like The Boss.

So what does thinking like a CEO look like? Well, a good leader sets the vision for the company and defines the kind of business they WANT to create. And this may feel awkward for you at the beginning because most of us go through life in reaction mode — just trying to pick up the pieces in reaction to what’s going on around us. That’s certainly what I used to do.

Buy you’re lucky. You took the leap and went into business for yourself. So that means YOU are the boss and get to enjoy all the good things that come with not having to report to anyone but yourself.

Give yourself time to dream and intentionally decide what kind of business you want. This is not frivolous but rather the most important thing you can do as the leader of your business. And you don’t need anyone’s permission or approval because…you’re the CEO.

Step 3 – Make a plan

You’ve set your business goal and stepped into your CEO-ness. Now you need a plan.

To keep things simple, create your plan as follows:

  1. List all the steps you’ll need to take to go from ‘A’ where you are now to ‘B’ your goal.
  2. Identify your obstacles — write down all the things that are going to get in your way between A and B.

Where we often go wrong in setting goals is that we don’t identify and accept that we’re going to face obstacles. And lots of them.

But if you anticipate what those obstacles will be beforehand, then getting from A to B is really just about overcoming a set of obstacles.

For example, let’s say you’ve set a financial goal for your flower business of generating $80,000 in 6 months from deliveries through your website. As a result, these are some of the obstacles you’re going to face:

  1. My website doesn’t take payments now. How do I change that?
  2. I’ll need to create an online catalogue.
  3. How do I know that the ordering process is easy enough?
  4. Will it be optimised for mobile?
  5. I’ll need to figure out prices for my new products.
  6. What about my Insta feed – is it easy to navigate from my bio to the online ordering page on my website?
  7. What about paying for ads on Google? I’ve never done this before.
  8. How do I juggle all of this work around the kid’s school schedule?

So, can you see the focus that having set a goal brings? The person concentrating on overcoming these hurdles is not reacting willy-nilly to all of the random things that pop up in a day. Instead, they know where they want to go and, as the CEO of their business, are keeping themselves focussed on getting there.

Things to remember when setting goals

So now you know — set a goal for your flower business and give that thinking brain of yours something to work on.

Firstly, make the goal clear, measurable and time bound. Then envision yourself as the CEO and step into being her now. Finally, make a plan and take action.

Know this: negative emotions are going to come up. You’re going to feel uncomfortable and that’s OK. Embrace the discomfort because that, my friend, is exactly how you transform into the person who’ll achieve that goal.

More help with goal setting

I’ve done a whole podcast episode on how to set goals in floristry. Listen in to the episode listed below or jump on to Spotify here.

And finally, learning about business and marketing doesn’t mean you need a university degree or fancy-pants corporate experience. I do have these things and am happy to share everything you need to know.

If you want help with your flower business, check out my 1:1 Business Masterclass here.



How to start a flower business

How to start a flower business. Four simple steps.

You’re ambitious, capable and want to start your own flower business. But knowing where to start is overwhelming.

Or, perhaps, you’ve already started a business but it feels like you’re pushing sh*t uphill. It’s harder than you expected and you’re not making progress.

In either case, you may be thinking: how is it that everyone else makes it look so easy? What am I missing? How did they know how to start their flower business?

The information Black Hole

It’s shocking how little information on how to start a flower business is available. Lots of florists seem to be successful, but how do they do it and where did they go for help?

Or did they magically pop out of floristy school already knowing all the secrets?

It’s all so hush hush and secretive, ain’t it? Even finding out answers to basic questions like how to price flowers for sale to customers is nearly impossible.

“Needle in a haystack” comes to mind. 

How do I know? Because that was me. When I started, I searched high and low for any information on business and flowers. I signed up to all the workshops, did all the programs and took all the courses. 

But I was still lost and overwhelmed. 

It was as if everyone else had a secret handbook, a magical roadmap to success, that no one else would share.

My 4 steps to starting a successful flower business

So after doing hundreds of weddings, serving thousands of customers and making millions of dollars, I wrote my own handbook for how to start a flower business.

My magical roadmap to follow if I was to do it all over again, which I’ve condensed into the four simple steps in this handy little diagram.

Step 1. What are you selling?

And don’t say “flowers”. That’s like saying every restaurant just sells “food”. What I want you to think about in this question is: what kinds of designs do you make? Which formats to you offer? Do you make boxed oasis arrangements or strictly vases? What sorts of ingredients, and packaging do you use? Do you offer bridal consultations? Online ordering?

Get specific. The more detail the better. If it’s helpful, imagine that you are a restaurant owner and are creating your menu. What’s on it? What ingredients go into each dish? And equally important, what’s NOT on your menu?

It’s up to you to decide what sort of flower business you want to start.

Step 2. Who are you selling it to?

You don’t want to cater to every potential customer in every floristry niche. And, in reality, you can’t cater to every customer in every niche.

Many florists (and especially those just starting out) make this mistake because they fear they’ll be missing out or limiting their potential customer base.

As a result, they try to get the word out that they sell high-end weddings, low-cost weddings, wedding packages, subscriptions, everyday flowers, funeral work, premium arrangements, low-cost bouquets, workshops etc.

The result? They wind up not selling anything.

The job in this step is to simplify. More than likely there is only ONE of you. So define your niche and go ‘all in’ on marketing just that ONE. You’ll see faster results.

Step 3. How will they find out about you?

Asked another way, “Kathleen how do I get more customers?”.

The answer is always marketing. And that’s true if you’re just starting your flower business or have been doing it for 20 years.

More specifically, it’s understanding where your customers are actively searching for floral design services and making it easy for them to buy from you.

This is the reason I tell you to focus on one floristry niche — it will bring focus to where you spend the limited marketing time and money that you have.

Don’t assume where you like to hang out is where your customers are searching for floral designers. Stop for a moment and think: where do your customers actively search for floral designers? That’s where you want to focus your efforts, that’s your marketing plan.

Step 4. Why will they buy from you?

I’ll give you the answer to this one: customers will buy from you because you are the most helpful.

They know you can solve their problem and they love your phenomenal customer service, easy sales process and how open you are with your expertise and know-how. 

In contrast, your floral design skills are not the most important reason for choosing you. Don’t get me wrong, you need to have adequate technical & design skills but they can be just that: average. Because in floristry, she who is the most helpful will make the most money.

Be open with your guidance and and make it easy for your customers to buy from you.

What then? Rinse + Repeat.

Once you’ve answered these four questions, I have one other piece of advice: Keep. Going.

This is the single most challenging thing for any florist, new or otherwise. You gotta have the mental stamina to keep going. Everyday. To continually pull yourself up and find the motivation to move forward, even when you don’t feel like you’re making progress.

In fact, every business owner should be coming back to these four questions. Either for the first time, or refining and honing their answers as their business grows.

The wrong way to start a flower business

Okay, perhaps that’s a bit dramatic to say as there is no one “right” or “wrong” way to run a business.

However, many new florists jump into business working under some not-so-great assumptions in the quest to be seen as a legitimate business:

  • I need a retail shop”. Nope. In fact, these days more than ever, your website is likely going to be your #1 salesperson.
  • I need X,Y or Z floristry training“. All learning is useful and will serve you well. But it won’t make you better at running a business.
  • The best designers are the most successful“. Again, nope. You can be an average designer and do very well indeed by learning as much about business + marketing as you can (like you’re doing now 😀)
  • New florists can’t charge full price”. You should be charging the right prices from Day #1. Find out how in my Free Pricing Guide #ForFlorists.

If any of these ring true, you’re not alone. But if you work through the four steps in this process, I can guarantee you’ll be focussed on what matters and the rest will fall away. 

Help with your flower business

And finally, learning about business and marketing doesn’t mean you need a university degree or fancy-pants corporate experience. I do have these things and am happy to share everything you need to know.

If you want help starting your flower business, check out my 1:1 Business Masterclass here.



Thrive Podcast #ForFlorists Blog Cover Photos (3)

Complaints in floristry – what you need to know

Customer complaints in floristry strike right to the heart, don’t they? It would be so much easier if every customer just understood and loved all the beautiful things we put out into the world.

But they don’t. And that’s fine. Because in this post I’m going to share with you my tried-and-true tips for dealing with customer complaints in the floristry biz.

Five tips for managing floristry complaints

Here are five steps you can take to not only “neutralise” a customer’s complaint (that is, minimise the chances it ends up as a bad online review) but also help you keep things in perspective, protect your sanity and even run a better business.

Intrigued? Read on.

Tip #1. Complaints happen and you’re going to get them.

Every business in every industry on earth gets complaints. Yours is no different. In fact, I hope you get complaints in your floristry business.

Why? Because it means you’re busy. The more customers you serve, the more successful you are, the more complaints you’ll get. It’s the law of averages and it’s inevitable.

To be clear, they’re not something you’re ever going to look forward to but I want you to anticipate them, expect that they’ll come and, most importantly, have a plan.

Tip #2. Focus on winning, not on being right.

When handling any complaint, you “win” by making it go away without turning into a bad online review or someone slagging you amongst their friends. You’ll often find that you can even turn a complaining customer into a fan, just by following these steps.

However, “winning” is not about being right or proving the customer wrong. Perhaps you delivered exactly what they asked for. Or you suspect they left their bouquet out of water for too long. Maybe they expect their roses to last 4 weeks which is impossible.

Put it all aside. Your goal is to make the complaint go away quietly, it’s not to prove that you were right.

Tip #3. Listen with empathy.

In some cases, your customer’s complaint has nothing to do with you or the flowers themselves. Ummm….what?

Here’s the thing, floristry is a highly emotional business and sometimes a customer places undue stress and expectations on what their flower order is gong to do.

I once had a customer complain because her $60 bouquet wasn’t going to solve the 30 years of dysfunction between her and her mom (ok, she didn’t say this directly but, after letting her vent for a while, it’s what came out).

Therefore, in cases like these you’ll find that most often the customer just wants to be heard. Don’t fight, don’t try to prove them “wrong’, don’t try to defend what you did. Just hear them out, acknowledge their disappointment and offer a solution.

In fact, many times having someone just listen to them is all they want. Give them airtime, space to tell their story and there’s a good chance you won’t actually need to do anything more.

Tip #4. Make a plan… before your next customer complaint.

Decide what your return or replacement policy is right now, before you get your next (or first) customer complaint. Do it now when you’re clear-headed and not in the middle of all the drama that comes with a complaint.

For my business, I had a 48 hour no-questions-asked replacement guarantee — if you had any problems with your order in the first 48 hours, we’d replace it for free.

Because, although rare, we did get dodgy product from the wholesalers where the flowers wilted in 24 hours. But more common than bad product was that a customer just didn’t like them.

And that was ok because we had a crystal-clear process for handling complaints. Our staff was empowered to deal with any complaint swiftly and effectively because they knew exactly now to solve the problem. No defensiveness, no fumbling around trying to find a solution in front of an angry, complaining customer.

Tip #5. Take responsibility and improve.

And finally, when a complaint arises because of a mistake your business made, own it. Step up, take responsibility for it and learn from it.

Where did we drop the ball? Is there something we can change in our process to ensure this doesn’t happen again? Shine the light on where the hole is in your process and use the complaint as an opportunity to make your business even better.

However, don’t beat yourself up over it because that’s not helpful. Instead, put the complaint to good use by identifying the gap in your process and fixing it for the future.

What complaints in floristry mean

To conclude, I want to leave you with an important thought: a complaint doesn’t mean that you’re not good enough or that you’re not good at your job. Nor does it mean that someone doesn’t like you or that you’re too expensive.

In fact, it doesn’t need to mean any of those things. The only fact is that a customer has reached out to say they were unhappy.

So instead of attaching an unhelpful meaning to it, I offer you some alternative and better thoughts to think: here’s an opportunity to improve our process, or put our new Complaint Plan into action, or to fine-tune our customer services skills.

Or maybe challenge yourself to “win” any complaints you get.

More resources on this topic

I’ve done a whole podcast episode on how to manage complaints in floristry. Listen in to the episode listed below or jump on to Spotify here.

And finally, there’s more good stuff on how florists can conquer all things marketing, money and mindset. Grab my Free Pricing Guide #ForFlorists.



Thrive Podcast #ForFlorists Blog Cover Photos (5)

How to be a legitimate florist: new podcast

It’s easy to believe that being a legitimate florist is all about having qualifications, certifications, a physical shop front, or more Instagram followers.

That is to say, you’ll only be considered to be a “real” florist once you’ve amassed some combination of these things.

And I absolutely thought this to be true. Early on in my floristry career, I chased them all with the belief that this was how you became a legitimate florist.

First, I got my florist qualification. Then, I started a pop-up stall at the local market and opened an Instagram account. I even bought a flower shop. But none of these things made me feel legitimate and I still felt like I was a fraud.

So I signed up for more workshops, more courses, more trainings. Still nope. I fundamentally did not believe that I had what it took to run a legitimate flower business.

Worthiness comes from within

After chasing all these things to prove my legitimacy, it finally dawned on me — there was nothing outside of me that was going to instil legitimacy in me.

In fact, legitimacy doesn’t come from certification or qualifications. It doesn’t come from more Insta followers, or a shop front, or going to XYZs workshop.

This feeling of credibility and worthiness that we are all after comes from our thoughts.

So you know all those external things that you’re chasing? Let’s consider what you may be making them mean.

Common mistakes chasing legitimacy

Many florists tell themselves that they’ll feel like they run a legitimate business when something outside of them happens:

When I have a shop front. You might decide that because you’ve committed to a 6 month lease and are now personally liable to pay rent for at least 6 months, that you’ll step up your game.

But you don’t need a commercial lease to step up your game. In fact, you can just decide that “stepping up” is what a legitimate business owner would do and start today.

When I have X followers on Instagram. You might think that only having 200 followers means you’re not legitimate. But that number is not what’s sapping your credibility. It’s what you’re making the number mean.

I know floral designers with 30K followers on Instagram who don’t feel legitimate, who don’t feel empowered to run the business the way they want to.

That Insta number doesn’t mean shit. It’s the meaning you’ve attached to it.

When I get my XYZ qualification. Guess what? It’s a piece of paper confirming you’ve completed a set of training and can do certain tasks.

Better thoughts to make you feel credible

I’ve spent thousands of dollars later or training. Gone to every high-profile workshop. I’ve run a business with a shopfront and one without a shopfront.

And I’ve learned that none of that matters. Whether or not you run a legitimate business is decided in the space between your ears.

In reality, only you get to decide what any of it means, good or bad. Nothing outside of you is going to do it.

You get to decide to feel legitimate right now. Whatever papers, training, experience or know-how you have formally completed or not.

Just decide.

So whenever you get that feeling that you don’t have what it takes to run a legitimate florist business, I want you to try these thoughts out instead:

  1. I have everything I need right now to build my business + be successful.
  2. My customers don’t care about qualifications. They care that I can solve their problem.
  3. I am enough. Exactly as I am right now. I don’t need more followers, qualifications or expertise.
  4. My website is more important than your shop front.
  5. My customers need my help.
  6. People are waiting to work with me.
  7. People want what I have to offer.

More resources on this topic

Today’s podcast is all about finding that feeling of legitimacy and sense of credibility. Listen in to the episode listed below or jump on to Spotify here.

And finally, there’s more good stuff on how florists can conquer all things marketing, money and mindset. Grab my Free Pricing Guide #ForFlorists.



G’day I’m Kathleen!

I’m a girl who built a six-figure floral design business in a tiny town. Imma straight-talkin’, spreadsheet-lovin’, more-flowers-than-is-really-necessary kinda gal. My mission? To help floral designers overcome their self-doubt and make more money than they ever imagined.

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