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How To Get More Customers 🥰 Part 2

Hiya!

In the last episode I shared with you Step #1 for finding more customers: define WHO your ideal customers are.

And so today we’ll talk about the next step: understand HOW they shop for flowers.

Do they search Google? How do they use Instagram? Or do they even use Instagram (I know my dad ordering a $200 bouquet for my mum won’t).

What information are they looking for? What questions do they have?

Finding more customers is about truly getting into the head of your ideal customer and understanding how they search for florists and what they need to hear.

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Business Masterclass.

💖

Kathleen

How to get more customers flower business podcast episode

How To Get More Customers 🤗 Part 1

Peeps!

Customers are the life blood of every business. Our businesses are only here because customers need the services we provide.

So, we need customers — lots of them.

But to find more of them, you need to know who you’re looking for. What is your ideal client? Who are they? What do they look like?

So, yes, the first step in attracting more customers is knowing WHO you’re looking for.

Today’s episode is Part 1 of a two-parter on finding more customers. Jump in now and I’ll share the EXACT list of questions to ask to define YOUR ideal customer.

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Business Masterclass.

💖

Kathleen

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Florist Event Contracts. What You Need To Know.

Beautiful Flower Peeps!

If you’re a wedding & event florist, it goes without saying that your contract terms & conditions are more important now than ever before.

But having a comprehensive and up-to-date set of terms & conditions has ALWAYS been important, and not just because of COVID uncertainty.

Bushfires. Floods. Acts of God. Illness. Customers changing their minds. Changes in wholesale prices. And just “shit happens”. You need to anticipate each of these scenarios and decide, beforehand, how you would handle them.

T&C’s are a valuable selling tool to show your customers that you’re prepared for any “what if” and to make sure that you’re both on the same page. Literally.

Download the FREE EVENT TERMS & CONDITIONS PDF and get access to my entire Big Ass Folder of Free Shiz #ForFlorists.

Want to take your business to the next level? Sign up for my 1:1 Coaching program.

💖

Kathleen

Thrive Podcast #ForFlorists Blog Cover Photos

Find Out If You’re Expecting Too Much From Customers

You probably have them — a set of “rules” you’ve consciously (or unconsciously) created for how your customers are supposed to think and behave.

Perhaps they should:

  • Know when peonies are in season
  • Love flowers as much as I do
  • Know what I mean by “burgundy”
  • Send a thank you note after their wedding
  • And so on and so on…

Becoming aware of, and then dropping, these expectations allows you to approach customers with a clean slate and be the most help to them.

And as y’all know, being as helpful as humanly possible is what will super-charge your business and make you more money.

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Coaching program.

💖

Kathleen

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Two Big Mistakes Florists Make Growing Their Business

In this week’s episode, I share two of the biggest assumptions designers make when starting a flower business — both of which are mistakes.

The first assumption: a successful flower business is built on good design.

I share my own story around continually investing in workshops, in the hopes that if I was a better designer (or designed more “like her” or learned how to do “that style of work”), I’d immediate draw more customers to my business and make more money.

Nope.

It doesn’t work that way.

You can be a less-than-average designer and build a hugely successful business. So, investing in another design workshop may not be the best decision for you (or your business) – it isn’t going to teach you what you need to learn about marketing + sales.

The second mistaken assumption: more followers = successful business.

If that was true, wouldn’t we all be out there spending $50 to buy 50,000 followers?

Of course, I also know what it’s like to be a business owner and be obsessed with Instagram.

And we mistakenly think it matters as much to our customers as it does to our own ego.

In this week’s podcast episode, I get into all the nitty gritty, debunk these myths and share my own personal story about what it takes to build a successful flower business.

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Coaching program.

💖

Kathleen

hand holding cash for florists

Stop Competing on Price, Your Clients Want Value

Here’s the thing, when I first started as a designer, I assumed being the cheapest option was the way to win business.

Great news!

It’s not.

In this week’s episode of the Thrive Podcast #ForFlorists, I talk about the concept of Value and share the ins and outs of what determines value.

The short version: every human on the planet needs to define value for themselves.

So what?

Well instead of deciding if your prices are too expensive (or not expensive enough), your only job is to educate you clients on the benefits of what you offer.

The price is the price.

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Coaching program.

💖

Kathleen

G’day I’m Kathleen!

I’m a girl who built a six-figure floral design business in a tiny town. Imma straight-talkin’, spreadsheet-lovin’, more-flowers-than-is-really-necessary kinda gal. My mission? To help floral designers overcome their self-doubt and make more money than they ever imagined.

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