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How Do You Manage Your Mindset as a Floral Designer?

In this week’s podcast, I’m sharing with you a special training I did with my private #ForFlorists members.

This training is dedicated 100% to managing your mindset.

I hear from so many floral designers + business owners about just how important managing your mindset is…but of course so many are also asking me “How do you better manage your mindset?”

This week’s podcast episode goes into detail and gives you one of my favourite exercises, encouraging you to focus more on the future.

It’s so common that we look to our past to provide us with evidence of what’s possible in the future.

But it doesn’t work.

Check out this week’s episode to learn more and begin to conquer your own mindset.

Get in on all the goodness below.


Styled Shoot v. Brand Shoot

In this week’s podcast episode, I’m passing along my best tips for organising a brand shoot.

Not sure what a brand shoot is all about?

Well, in short, in a photoshoot that’s all about you. The maker. The designer. The creative. The flower lover.

You get to be the star of the show.

Now before you run away as fast as you can, I wanna give you four reasons why they’re worth investing in.

  1. It’s your vision, your brain child. You get to control the show.
  2. It’s about you + your flower story. Investing in a brand shoot is one of the best ways to get comfortable telling your own design story and getting your face out into the world. And that means you’ll leapfrog the competition faster than anyone else.
  3. Way cheaper than a styled shoot. Particularly when you take into account that you really do not need much in the way of flowers + product. No need to be makin’ large scale installations or arbours.
  4. It’s about you the maker, the designer. That makes the hands on work and work-in-progress photos are what it’s all about. Wanna hear the best news? You don’t even need to like what you make on the day – it’s not about the end result, it’s about the pieces of the puzzle and demonstrating to your customers that this flower magic we do is a service, requires expertise, skill and know-how.

Listen in to this week’s podcast episode so you can hear all about how to navigate and coordinate your own brand shoot and get my five watch-outs every floral designer needs to know before they jump in.


5 Things You Gotta Know About Everyday Flowers

On this week’s podcast I’m sharing five guiding principles you must know to make good money from everyday flowers / daily deliveries.

If you’ve tried “dabbling” in the world of everyday flower deliveries you already know it’s a different game to weddings + events.

In actual fact, it’s an entirely different business, different priorities, different pricing model and different marketing must-haves.

On this week’s podcast, I’m giving you my five top tips for setting yourself up for success when you’re focused on everyday flowers.

Listen here.

new podcast episode for florists

Navigating Uncertainty as a Floral Designer

Not sure what to do in response to COVID? Wondering where your business needs to go next?

Friends, I’ve got you covered.

In this week’s podcast episode #ForFlorists, I’m talking through exactly how to approach this entire situation.

Here’s the thing, wishing things would simply ‘go back to normal’ is a useless exercise.

Instead, I want you to use this opportunity to evolve your business into the business you’ve always wanted to run.

Want to jump into doing everyday flower deliveries? Decide to make it happen. Now.

Want to offer wedding packages and designs for smaller, micro weddings? Do it.

Whatever your ideal version of a business looks like, now is the time to take action and make it happen.

G’day I’m Kathleen!

I’m a girl who build a six-figure floral design business in a tiny town. Imma straight-talkin’, spreadsheet-lovin’, more-flowers-than-is-really-necessary kinda gal. My mission? To help floral designers overcome their self-doubt and make more money than they ever imagined.

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