Thrive Podcast #ForFlorists Blog Cover Photos (1)

Search Engine Optimisation: What is it and why does it matter?

Ok kids – get out your notebooks, grab a coffee and put on your smart pants!

Today’s episode is getting into the nitty gritty good stuff.

Sharing the basics of Search Engine Optimisation or SEO as its more often referred to.

This can be an incredibly overwhelming, daunting topic but it doesn’t need to be.

Today, I’m sharing the basic guidelines for what SEO is, why it matters and how it can help your business.

Listen in as I share the how to, what for, and why now in terms of SEO.

I love you and thank you so much for listening. I hope you have a beautiful day!

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Coaching program.

💖

Kathleen

Thrive Podcast #ForFlorists Blog Cover Photos

Who are your ideal customers? My top 3 tips

Peoples!

Covering off one of the four fundamental business concepts in today’s podcast episode – we’re going deep and talking about identifying your ideal client.

Identifying your ideal client, focusing in on who you are in business for, what problems you solve with your offering can feel overwhelming but today I’m talking you through step-by-step how to go about identifying your ideal client, why it’s important and how it can positively influence your decision-making.

Jump on in and grab your notebook cause there’s lots of good stuff in today’s episode.

Don’t forget too, I love you and thank you so much for listening. 🎙️I hope you have a beautiful day!

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Coaching program.

💖

Kathleen

Thrive Podcast #ForFlorists Blog Cover Photos

Your flower business: covering the 4 basics

Peoples!

Today’s episode is inspired by you. Yep!

Received an email the other day that I feel 100% encompasses the four basics of flowers + business.

In todays’ episode I touch on these 4 basics (1) pricing (2) product (3) service / process (4) ideal client.

And I also talk about shifting in a sales-driven mindset (i.e. how not to be a smarmy salesman).

I love you and thank you so much for listening. 🎙️I hope you have a beautiful day!

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Coaching program.

💖

Kathleen

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How many stems do you put in a bridal bouquet?

Peoples!

I love the question asked in today’s episode – for two reasons (1) we’ve all asked the question and (2) credit to you guys for having the bravery for asking the question.

When I say “ask me anything”, I mean it so literally.

In this episode I talk you through the step by step guide to how you define the answer for yourself and your business.

The general principal is that you need to take control of the type of bouquets YOU make – the size and shape and YOUR pricing is based off of that.

Yes, all of this requires intentional practice. Because there is no right answer and you are allowed to create your designs in a way that inspires you AND meets your client’s needs.

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Coaching program.

💖

Kathleen


Today’s Intentional Practice

Definition your bouquet silhouette, style & size

  1. Set your budget + buy your flowers
  2. Make your bouquet – you’re looking for your preferred shape, size and silhouette
  3. Write down your recipe (each ingredient used and the stem count for each)
  4. Brainstorm: what flowers would you ideally swap or add if you had an unlimited budget?
  5. Update your ideal recipe
  6. Do you pricing based on that amended recipe

The price you end up with in Step #6 is the price you offer your clients. You can adjust the colours and textures to account for a colour palette, but the formula you have with this pricing is what you will base your recipe off of.


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If I could do it all over again: $10,000 to launch my flower business

We’re coming up to our five year business anniversary and I can’t help but reflect a little on what’s worked and wasn’t worth it.

Today, I want to go deep and talk you through what I would do over again to get this business up and running.

First of all, save up $10,000 to spend over the course of 12 months. Yes, it takes money to make money and you need to know you are setting up a legit, for profit business from day 1.

Here’s how I would allocate that budget:

  • Website Domain Name Registration & Hosting – $450
  • Dream Workshop / Masterclass – $5000
  • Weekly Flower Practice – $2,000 wholesale product
  • Business Training / Online Courses / Short courses – $1500
  • Marketing – $1000 (Google Adwords, styled shoot, local networking events, and / or a better iPhone / camera)

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Coaching program.

💖

Kathleen

G’day I’m Kathleen!

I’m a girl who built a six-figure floral design business in a tiny town. Imma straight-talkin’, spreadsheet-lovin’, more-flowers-than-is-really-necessary kinda gal. My mission? To help floral designers overcome their self-doubt and make more money than they ever imagined.

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