The other day, I was scrolling back through the early posts on my Instagram feed, and it felt like stepping into a time warp—a total flashback of my floristry career, documented step by step.
It was a mix of nostalgia and cringing at the same time.
The bad lighting. The awkward photos. The less-than-ideal backgrounds. And ummm yeah, there was no sign of me or any real-life human behind the business (Oi, that one was such a massive mistake I wish I could actually go back in time and change! 🙈).
But instead of archiving or deleting those early posts (as tempting as it is), I made a commitment early on in my coaching career: I wasn’t going to hide my beginnings.
And you know what? Looking back has been such a gift. It’s made me realise just how far I’ve come—and just how much I’ve learned about Instagram and how to use it to grow a profitable floral business.
One of the biggest lessons? Your Floral Business Instagram bio matters. A lot.
It’s one of the first things potential clients look at, and in just a few seconds, it can either help them fall in love with you—or scroll away.
So, let’s break it down. Here’s exactly what should be in your floral business Instagram bio to attract dream clients, wake up to high-value orders, and build trust with new inquiries.
1. Your Business Name, Niche & Location
Make it super clear who you are and what your business is called. If your Instagram handle doesn’t include your full business name, make sure your profile name does.
For example, instead of just “Florist,” use something like:
[Your Business Name] | Wedding + Event Florist [Your City]
Pro Tip: Add a key search term like “wedding florist” or “event flowers” along with your city so it’s easy for people to find your business. Bonus points if you include an emoji that matches your vibe (think 💐, ✨, or 🌸).
2. What You Do and Who You Serve
Think of this as your tagline. In one sentence, explain what you do and who you help.
For example:
“Helping couples bring their dream wedding florals to life in [City/Region].”
Or
“Luxury event florals for modern romantics across [Your Location].”
This helps potential clients immediately understand if you’re the right florist for their needs
3. Some Personality or Your Point of View
Your Instagram isn’t just about a generic shop front—it’s about building a connection and showing your customers a peek inside your world. Let people know there’s a real human behind the business and what you’re all about.
You could add something like:
“Proud flower whisperers and lovers of all things pink 🌸.”
This makes your profile feel more authentic and approachable.
4. A Call to Action (CTA)
What’s the next step you want someone to take after visiting your profile?
Do you want them to inquire about wedding florals, book a consultation, or order flowers for delivery? Make it crystal clear with a strong CTA.
For example:
“Ready to create your dream wedding flowers? Inquire below 👇”
Or
“Order before noon for same-day delivery ⬇️.”
Make sure your bio links to a page that’s easy to navigate—whether it’s a specific page on your website or a list of links.
Why Your Bio Matters
Your Instagram bio is more than just a line or two of text. It’s the first impression your dream clients get when they visit your profile. A well-crafted bio can:
- Build trust by showing off your professionalism.
- Attract high-value clients by highlighting exactly what you do and who you serve.
- Save time by weeding out less-than-ideal clients with clear info about your services.
Final Thoughts
The Instagram game for florists is totally unique—it gets to be simple, impactful, and repeatable.
Take the time to tweak and refine your bio. It doesn’t have to be perfect overnight, but these small changes can have a big impact on the types of inquiries and orders you wake up to.
💞 You got this
P.S. Ready to conquer profitable pricing once and for all? Watch the Profitable Pricing Masterclass for Florists 🚀 (Click here).