How to Profitably Price Your Floral Arrangements

✅ Plus, learn my favourite florist pricing worksheet shortcut.

I’m going to share something personal: I struggled with pricing for years. As a formally trained floral designer, I learned the industry-standard approach to pricing floral arrangements on day one. Yet, I still found myself second-guessing every quote.

The thoughts were constant: “I’m just getting started.” “I work from a small town.” “My competition has more experience.” Sound familiar?

Here’s what I’ve learned: You’re not alone in this struggle. And more importantly, there’s a solution.

If you’ve ever caught yourself saying “Pricing is hard” or “I really struggle with pricing,” let me share an important truth: Pricing isn’t complicated – it’s our mindset that creates barriers.

👉 Click here to watch my pricing masterclass for florists.

The Gift of Our Industry

We’re fortunate as floral designers. Thousands of skilled florists before us have tested and refined the industry-standard approach to pricing. Their collective wisdom has given us a proven formula that works universally.

This isn’t just theory – it’s tried and tested. The industry-standard approach to pricing works whether you’re:

• A newcomer or veteran designer
• Operating from a storefront or your home studio
• Formally trained or self-taught

Your florist pricing worksheet shouldn’t change based on these factors. The formula remains consistent because it’s built on solid business principles, not personal worth.

The Real Challenge for Most Of Us…

The biggest hurdle isn’t usually the math – it’s believing that you people will actually pay you that much to do the work you love… I’ve been there, sitting with my florist pricing worksheet, hearing that inner voice say, “You can’t charge that much.” That doubt led me to undercut my prices and avoid confident sales conversations.

Here’s the breakthrough moment: Stop following that advice about “charging your worth.”

This might sound counterintuitive, but linking your self-worth to your pricing is a recipe for undervaluing your work. I know this firsthand – as someone who has dealt with low self-esteem, the “charge your worth” mindset actually held me back.

Florist Pricing Worksheet Shortcuts

Let’s make pricing crystal clear. Here are the industry-standard formulas:

For Everyday Flowers:

• Standard Formula: wholesale x 3 + 20%
• Simplified Version: wholesale x 4

For Weddings + Events:

• Standard Formula: wholesale x 3.5-4 + 30-50%
• Simplified Version: wholesale x 5 (or 6)

*Note: Delivery, setup, and breakdown are additional charges calculated separately.

Your Path to Successful Pricing

Remember: These formulas apply to every florist who wants to build a sustainable business. Your florist pricing worksheet should reflect these industry standards, regardless of where you are in your journey.

Your experience level doesn’t change the cost of goods, overhead, or the value of professional floral design.

Don’t let your self-doubt override proven business practices (your future self will be so grateful you embraced the discomfort!).

🌸 Click here to watch my pricing masterclass for florists.

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