Breaking into the high-end wedding floral design market might seem intimidating, but I’m here to tell you it’s easier than you think. As someone who’s navigated these waters, I’ve discovered that landing dream clients isn’t about luck—it’s about strategy…here’s what you need to know about how to book high-end wedding clients (script included).
Why High-End Wedding Clients Are Within Your Reach
Let’s get real: booking high-end wedding clients is a skill you can learn. The wedding floral market is competitive, but the top-tier? That’s where opportunity truly lives. Most florists are intimidated, which means less competition for those who know how to position themselves correctly.
How to Book High-End Wedding Clients (Scripts Included)
1. Your Response Speed is Your Secret Weapon
In the world of luxury weddings, time is more than money—it’s everything. Couples investing $10,000+ in their wedding florals expect prompt, professional communication. Here’s a game-changing truth: your speed of response can dramatically increase your close rate. (Possibly even DOUBLE it!)
Aim to respond to initial inquiries within 24 hours (or less). Have templated responses ready that feel personal and showcase your artistic vision. A quick, professional reply signals that you’re organized, attentive, and value their time. And if your CRM has autoresponders you can set up, this can be really helpful as well.
At the very least, with your online inquiry form, make sure it clearly states what time frame you will respond to them in. Managing expectations and clear communication go a long long long way in helping you book better clients.
2. Your Website: Your First (and Most Powerful) Filter
Your website isn’t just a portfolio—it’s your sales filter. High-end clients want a premium shopping experience, but that doesn’t mean it needs to be complicated or convoluted. Make sure your website:
- Showcases only your most stunning, elaborate floral designs
- Has clean, simple navigation and makes it easy for new customers to find their way around
- Gives your prospective customers a sense of what your values + approach are to floristry
- Makes it obvious to them what the process is and how the whole ‘planning your wedding flowers ‘thing works
3. The Art of the First Email
When a potential client reaches out, your first email is your first impression. Keep it concise, professional, and enticing. Here’s a framework you can follow template:
Hi [Name],. 💞
Congratulations on your engagement! We're thrilled you've reached out for help in organising a florist for the big day
Yes, we are available on your [Insert Wedding Date] at [Insert Venue Name].
(You can also insert something about how much you love this venue to help communicate your excitement, enthusiasm + expertise.)
To get the ball rolling, (insert clear outline of next steps).
Looking forward to hearing from you soon, [Insert Client's Name].
[Your Name]
4. Pricing with Confidence and Clarity
You don’t have to over-invest time upfront custom quoting every inquiry. Instead, create a quick list of your favourite designs from Instagram or Pinterest, price them out and then refer to that list with your next enquiry.
For instance, that dreamy, full-venue floral transformation with custom installations? That’s a $15,000 investment…if that’s the sort of work you want to be asked to create, have this information at the ready to speed up the booking process.
By being clear and confident about your pricing + wedding inquiry process will help you:
- Attract clients who are aligned with your artistic vision
- Save you time on endless back-and-forth emails
- Be seen as a premium, in-demand floral designer
Final Thoughts
Booking high-end wedding clients isn’t about having the most followers or the most elaborate Instagram content plan. Instead, focus on clear positioning, professional communication, and confidently showcasing your dream designs so it’s clear to your ideal customers you’re the person for them!
PRO TIP 👉 You’re not just selling flowers. You’re creating awe-inspiring memories, picture-perfect designs and creating truly ‘wow’ experiences for your clients.