🎁 BONUS – Break Free From Second-Guessing + Over-Thinking!

Any time you get stuck in over-thinking or second-guessing what to say, jump on over to ChatGPT (or your favourite AI buddy) and use these prompts. It’s OK if whatever comes out the other end isn’t fabulous, the task here is to get yourself into your customer’s shoes and out of the spiral of over-thinking. 👌

FOR WEDDING & EVENT FLORISTS

Prompt 1

I am a floral designer based in Your Location. I want you to act like you are a potential customer of my business. I specialise in doing high-end weddings for couples who value creativity, fun and joy in their wedding vendors.

You are a bride who is getting married this summer. You’re overwhelmed with the planning process and you want to find a florist you can trust. You want to make sure you can leave the big decisions to them but you also want to make sure you’re not going to get price gauged or taken advantage of. You want to have beautiful flowers for the big day but you’re not sure how much you need to spend or how much things cost. You’re unsure and hesitant to come out and just ask someone these questions (it’s not in your nature). Note: You can adjust this to fit your ideal client avatar.

What questions are you asking yourself when you are considering hiring a florist or another business like mine?

Tell me your top 15 thoughts, questions or concerns that are holding you back from purchasing and format them into a markdown table. Create a different column for thoughts, questions and concerns

Prompt 2

This is awesome. Thank you! Next, could you take that list of questions you’ve created and turn it into a bullet list of Hooks I can use as text on my Instagram Reels?

Prompt 3

Amazing! Thank you. Next, with that first hook, could you write a detailed caption I can use when I post this to Instagram. Make sure the caption sounds personalised and avoid fluffy language. 

I want the tone of the caption to be professional but kind and empowering. The caption needs to include 3-5 specific tips to help my dream customers know that I am the right florist for them. I also want this caption to provide value and insight to help them make an informed decision. Please end the caption with a call to action to visit the link in my bio for more information and include my name (Your Name) as the signoff.

FOR DAILY FLOWER DELIVERIES

Prompt 1

I am a floral designer based in Your Location. I want you to act like you are a potential customer of my business. I specialise in doing flowers to celebrate everyday occasions like new babies, birthdays and anniversaries. My dream customer is someone who wants high-quality, long-lasting, professionally crafted floral arrangements and they value the convenience of online ordering and knowing I’ll take care of the rest.

You are a customer who lives out of town and you want to surprise your mom with a beautiful bouquet to brighten her day and wish her a happy 75th birthday. You’re not too fussed on the specific flowers included in the design, but you want something lovely, feminine and high quality. Most importantly, you want to order from a florist you can trust. 

You want to make sure you can leave the big decisions to them but you also want to make sure you’re not going to get price gauged or taken advantage of. You want to have beautiful flowers for the occasion but you’re not sure how much you need to spend or how much things cost. You’re unsure and hesitant to come out and just ask someone these questions (it’s not in your nature) Note: You can adjust this to fit your ideal client avatar.

What questions are you asking yourself when you are considering hiring a florist or another business like mine?

Tell me your top 15 thoughts, questions or concerns that are holding you back from purchasing and format them into a markdown table. Create a different column for thoughts, questions and concerns

Prompt 2

This is awesome. Thank you! Next, could you take that list of questions you’ve created and turn it into a bullet list of Hooks I can use as text on my Instagram Reels? No emojis please.

Prompt 3

Amazing! Thank you. Next, with that first hook, could you write a detailed caption I can use when I post this to Instagram. Make sure the caption sounds personalised and avoid fluffy language. 

I want the tone of the caption to be professional but kind and empowering. The caption needs to include 3-5 specific tips to help my dream customers know that I am the right florist for them. I also want this caption to provide value and insight to help them make an informed decision. Please end the caption with a call to action to visit the link in