Meet Kathleen - Business for Florists

Hi! I'm Kathleen

For years I thought every other designer had a ‘secret handbook’, a step-by-step guide to building a flower business. How is it everyone else made it look so effortless? What the heck was I missing?

Then I realised I wasn’t missing anything. No one was out there speaking up about the business of flowers.

Well, I'm happy to be the one to break the 'hush hush'.

Today, I would with floral designers and teach them everything I've learned running TWO successful flower businesses, and from 10 years in fancy-pants corporate marketing jobs.

I want to know it is 100% possible to make really good money in the floral industry and LOVE your job again.

I can help.

1:1 Coaching

The fastest path to success, work with Kathleen 1:1 to take your flower business to the next level.

Online Courses

Self-paced programs to help you conquer marketing, created specifically for florists.

Retreats

Join Kathleen in-person to learn all things flowers + business.
Sydney / Bowral / Byron Bay in 2020.

Follow Kathleen on Instagram

I'M NOT THERE YET I used to tell myself this all

3 BIGGEST MISTAKES I MADE⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let's be honest, this should probably be called 3,876 mistakes. 🤪⠀⠀⠀⠀⠀⠀⠀⠀⠀
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(I mean, if you've heard my story of selling $450 wedding packages then you already know that number is closer to the truth.)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Of course, it's so easy, as a floral designer, to fall into the trap of thinking every business owner has their sh*t together. I can guarantee you, they don't.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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None of us do.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Of course, no one talks about it. So then in the bubbly world of the 'gram, we are all fooled into believing "I'm the only one".⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I absolutely assumed that. I thought everyone else magically had this whole "flowers + money" thing sorted out.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Meanwhile, I was struggling.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Big time.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I thought I was the only one wandering around the Sydney Flower Market wondering, WTF?!?!? Wishing I could be half as cool as the fancy Sydney florists...constantly asking myself what the shiz was wrong with me? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How the heck do they get all those beautiful clients but I'm over here smashing out gerbera bouquets and making daggy box arrangements?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Turns out, I'm not the only one asking these questions.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Turns out, most of the floral designers on the planet are crying out for help and guidance when it comes to making money and figuring out how to attract better clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I promise you, you're not the only one.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You're not.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm on a mission to make sure y'all learn from my mistakes, to make sure you don't fall into the same trap I did.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In this week's YouTube video, I'm sharing the three biggest mistakes I made in my flower business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's helpful.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I promise.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Check out this goodness – link in my bio @littlebirdbloom

BOOTCAMP STARTS 17 MAY 2021⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When it comes to making money, I like to break it down into a super S-I-M-P-L-E framework⠀⠀⠀⠀⠀⠀⠀⠀⠀
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S – State your Vision⠀⠀⠀⠀⠀⠀⠀⠀⠀
I – Identify the Gaps⠀⠀⠀⠀⠀⠀⠀⠀⠀
M – Make a Plan⠀⠀⠀⠀⠀⠀⠀⠀⠀
P – Plan for Success⠀⠀⠀⠀⠀⠀⠀⠀⠀
L – Leave the Rest⠀⠀⠀⠀⠀⠀⠀⠀⠀
E – Evaluate the Outcome. Adjust⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Yep – I do like to keep things super straightforward. Because we gots enough on the go already, yeah?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're struggling to make money as a floral designer, I'm here to help.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My Flower Boss Bootcamp is like a fancy MBA specifically for florists.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We talk about sorting out websites, conquering sales, understanding what to focus on from a marketing point of view to attract those dream customers and all the things.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It takes your flower business to the next level.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Link in my bio @littlebirdbloom to get in on this magical transformation⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💖 💖 💖⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📸 @nattneephotography

Swipe 🔊 As most of you know, for this week’s

WHAT DOES IT REALLY TAKE TO MAKE IT WORK?⠀⠀⠀

YOU DON'T NEED TO STRUGGLE ON YOUR OWN⠀⠀⠀⠀