Meet Kathleen - Business for Florists

Hi! I'm Kathleen

For years I thought every other designer had a ‘secret handbook’, a step-by-step guide to building a flower business. How is it everyone else made it look so effortless? What the heck was I missing?

Then I realised I wasn’t missing anything. No one was out there speaking up about the business of flowers.

Well, I'm happy to be the one to break the 'hush hush'.

Today, I would with floral designers and teach them everything I've learned running TWO successful flower businesses, and from 10 years in fancy-pants corporate marketing jobs.

I want to know it is 100% possible to make really good money in the floral industry and LOVE your job again.

I can help.

1:1 Coaching

The fastest path to success, work with Kathleen 1:1 to take your flower business to the next level.

Online Courses

Self-paced programs to help you conquer marketing, created specifically for florists.

Retreats

Join Kathleen in-person to learn all things flowers + business.
Sydney / Bowral / Byron Bay in 2020.

Follow Kathleen on Instagram

Real talk - I went into floristry to make money. 🤷‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Only last year did I hear someone say, “You don’t go into floristry to make money.”⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I was speechless. Absolutely totally speechless.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But the more time goes by, I see more and more florists buy into this belief system.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Which is so heartbreaking to see. Because it doesn’t have to be that way.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In some ways floristry is different. But in many ways, it’s like every other business on the planet.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It requires us, as business owners, to learn about customer service, marketing + sales.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just like the family down the road that owns the shoe store or the cafe... they need to learn about customer service, marketing + sales.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Their business is also in business to make money.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Making money isn’t a bad thing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It doesn’t need to be a tradeoff between creativity + making money.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can have both.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can make really good money as a floral designer. You just need to learn about customer service, marketing + sales.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stop telling yourself florists are different.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We’re not.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We’re business owners and entrepreneurs. Who happen to be floral designers.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Making money is so much fun. It really is.

CREATIVITY DOES PAY THE BILLS⠀⠀⠀⠀⠀⠀⠀

🙊 TRUTH TELLIN’ 🙊⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When we first started out, I assumed I needed to have a fancy shop front. I needed thousands of followers on Instagram and I had to have a certain design aesthetic.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Turns out none of those things matter.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A shopfront doesn’t make you any more or less successful. More Instagram followers don’t guarantee success. And no, you don’t need to design in some uber-trendy way to attract dream clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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No ma’am.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In actual fact, making money is straightforward. It demands we conquer two things:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💫Learn as much about marketing as possible and ⠀⠀⠀⠀⠀⠀⠀⠀⠀
💫Understand how to overcome our limiting beliefs (yes, we all have them).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don’t tell anyone, but here’s the honest truth…Making money as a floral designer is super straightforward.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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MONEY = MARKETING + MINDSET⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now, don’t be fooled: simple doesn’t mean easy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We’re human.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We have human brains. And that’s what gets in the way.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But I’m here to help. I’m here to teach you everything I’ve learned in making money as a floral designer.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And that’s why, on this week’s podcast episode, I’m passing along one of my most favourite approaches to evaluating results and making progress in business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I break down my go-to approach to staying focused on what matters most. And, I talk you through my exact approach to creating better outcomes.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It’s so fun. And it works.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you wanna check it out, the link is in my bio @littlebirdbloom

When Mother’s Day 2021 is all said and done, are