Meet Kathleen - Business for Florists

Hi! I'm Kathleen

For years I thought every other designer had a ‘secret handbook’, a step-by-step guide to building a flower business. How is it everyone else made it look so effortless? What the heck was I missing?

Then I realised I wasn’t missing anything. No one was out there speaking up about the business of flowers.

Well, I'm happy to be the one to break the 'hush hush'.

Today, I would with floral designers and teach them everything I've learned running TWO successful flower businesses, and from 10 years in fancy-pants corporate marketing jobs.

I want to know it is 100% possible to make really good money in the floral industry and LOVE your job again.

I can help.

1:1 Coaching

The fastest path to success, work with Kathleen 1:1 to take your flower business to the next level.

Online Courses

Self-paced programs to help you conquer marketing, created specifically for florists.

Retreats

Join Kathleen in-person to learn all things flowers + business.
Sydney / Bowral / Byron Bay in 2020.

Follow Kathleen on Instagram

FLORAL DESIGN SHOULDN'T BE CHEAP
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If it's been a hot minute since you've reminded your brain of that, now is a great time to remember this.
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This is a luxury service we provide to the beautiful humans on this planet.
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You don't need to discount to win customers and you definitely don't need to be cheap to get clients.
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You really don't.
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All that effort you put into planning those ingredients, prepping that product, sorting out your schedule and risking your life on that ladder, it doesn't need to cheap.
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You don't have to trade off passion and profit.
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This is one of those instances where you can have both.
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It is possible.
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100% absolutely, entirely possible.
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Now, get back to work and make some more money!!!

💥 5 WEBSITE MISTAKES TO AVOID 💥
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If we’ve learned anything from 2020, it’s that bein’ online is more important than ever.
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If you're not online, you're basically not in business.
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And yes, that means, getting your website sorted is an absolute must.
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Of course, with all the DIY solutions and the “done for you” options available to florists, it’s easy to get totally overwhelmed and confused.
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It's so easy it is to get sucked into pretty templates and glitzy functionality...And lose sight of what really matters when it comes to your website.
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And no, you’re definitely not the only one left wondering what you should be doing.
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With so little information available on all things flowers + business, it’s so easy to feel lost and confused and just throw something pretty basic up online.
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Don't fret – I'm here to help!
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Avoid these 5 mistakes and you'll be on your way to goodness
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❌ Be ambitious – it's all about getting your NEXT customer and you want it to be a good one
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❌ One story at a time – too much information and too much content cause confusion. Confusion always leads to no sale. Less is always better
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❌ Get it tested – by someone who will give you good, honest feedback. Ask them, "Would you actually BUY from this business?"

❌ Keep workin' on it – for every minute you spend sweeping the floor, I want you to spend a minute on your website. Yes, it matters THAT much
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❌ Never underestimate the importance of it – seriously. It IS your fancy high street shop location...even if you actually have a fancy shop location
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I'm sharing more goodness on this week's podcast. Link in my bio to get in on this amazeballsness @littlebirdbloom

📍SAVE THIS POST 📍
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You already know how integral your website is to the success of your flower business, yeah?
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And you've got “update website” on your list of goals for 2021, don't you?
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But I also know how many details there are to think through.
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Which makes it so easy to keep pushing it aside.
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That's precisely why I put together my latest YouTube video, to solve that exact problem.
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I want to make it easier than ever for you to get your website sorted.
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🎥 Link in my bio @littlebirdbloom to get in on my latest YouTube video.
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And yeah, remember, it's 2021.
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That means your website is your single most important and powerful sales + marketing tool.
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Yep. It's more important than your shop front.
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It's time to finally get your website sorted. You'll blow your mind at how much money you can make.
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It's so fun!
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Remember, being a floral designer isn't about passion VERSUS profit.
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You can have BOTH.
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You CAN make good money as a floral designer.
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Let's go!
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💖
Kathleen

Here's the thing no one tells you about starting a

#1 mistake most floral designers make...Including