Instagram is one of the most effective tools florists can use to attract new clients, showcase their artistry, and grow their business. But with so much content out there, it can feel overwhelming to know where to start. The good news? It doesn’t have to be complicated. By focusing on three specific types of posts, you can turn your Instagram feed into a sales machine, all while staying true to your creative vision.
Here’s how to approach Instagram with ease and purpose:
1. Meet the Maker: Build Connection and Trust
With the rise of faceless accounts and AI-generated content, showing yourself is more important than ever. People want to buy from people they trust. Sharing a “Meet the Maker” post—featuring you or your team—helps potential clients see the humans behind the bouquets.
Talk about your passion for floristry, what makes your work unique, or even a behind-the-scenes glimpse of your creative process.
When I first started my business, I avoided this type of content, thinking no one wanted to see me. But the truth is, this human connection is what sets you apart.
Your clients will feel reassured knowing they’re working with someone who cares about every detail, from sourcing quality flowers to hand-writing thoughtful notes. And when people trust you, they’re far more likely to buy from you.
👉 Click here to learn how to optimise your Instagram profile for maximum sales
2. Design Inspiration: Show What You Want to Sell
Your Instagram feed is like your shop window—clients need to see what you offer before they’ll feel confident buying. If you want to book $20,000 weddings or sell $300 birthday bouquets, your content needs to reflect that level of work.
Post photos of your dream designs—those installations or arrangements that light you up. Set the tone for the kind of work you want to be known for. This not only attracts clients with bigger budgets but also helps ensure you’re getting inquiries for projects you truly love creating.
One of my clients implemented this strategy by posting a stunning photo of a lush floral archway. She knew exactly how much she wanted to charge for that kind of installation and was prepared to communicate that value to clients. Within a month, she went from $3,000 inquiries to $12,000 bookings.
3. How It Works: Make the Process Easy for Clients
One of the most overlooked yet powerful Instagram posts for florists to grow sales is a simple “How It Works” guide. This post bridges the gap between getting discovered and building trust, showing clients exactly how to work with you.
Think of it like walking into a new shop with lots of options—it can feel overwhelming unless there’s a clear process laid out. For florists, this could mean explaining how clients can enquire, plan their wedding flowers, or set up a floral subscription on your website.
Add your hashtags to this post so it becomes a part of your organic marketing strategy, helping the right clients find you. This type of clarity also positions you as an expert, which builds trust and authority.
Keep It Simple But Purposeful: Instagram Posts for Florists to Grow Sales
The beauty of these three posts—Meet the Maker, Design Inspiration, and How It Works—is that they’re simple yet powerful. Pin them to the top of your Instagram feed so they’re always visible to potential clients.
Remember, the goal of Instagram is not just to post for the sake of posting but to create content with purpose. These posts will help you attract high-quality clients, position your business as the go-to florist in your area, and ultimately grow your sales.
By focusing on these types of Instagram posts, florists can create a feed that not only looks beautiful but also converts followers into paying clients. Let Instagram be your secret weapon for business growth—it’s simpler than you think!