How to Book More Wedding Clients for Florists: My 4-Part Framework
As a florist, booking wedding clients is one of the most rewarding—and sometimes most daunting—parts of your business. You want to secure those dream clients without spending countless hours on elaborate proposals that may or may not lead to a booking. The good news? There’s a better, more streamlined way to do it. Let me walk you through a simple process that’s all about clarity, professionalism, and building trust—no fluff required.
1 – Add Value Through Your Marketing
The best way to book more wedding clients for florists begins long before a potential client fills out an enquiry form. It starts with your marketing. The moment a bride or groom stumbles upon your Instagram, TikTok or website, they’re forming an impression of your business.
Use that to your advantage to position your business as the go-to florist in your area, sharing your ideas, expertise + inspiration for your clients. This means every piece of content you share—be it a post, a Reel, or a blog—is an opportunity to build trust with new customers and generate higher-quality leads.
Instead of just posting a photo of a reception centrepiece and talking about how pretty it is. Use the caption as an opportunity to showcase your expertise. For example, this is a great opportunity to educate your prospective customers on why this kind of centrepiece is a good idea or what sorts of reception tables it’s best suited for.
Actionable Tip: Before you schedule your next Instagram post, make a list of the most common questions you get asked during the wedding planning process. Set up your captions so that you’re answering those questions (your clients will love you for it!).
2 – Use Your Enquiry Form to Build a Better Relationship
Your enquiry form isn’t just a way to collect contact details; it’s actually an important step in the overall sales process. Done right, it can completely change the nature of the relationship, setting you up for more creative freedom and flexibility.
For instance, adding a question like “What are you looking for in a floral design team?” subtly educates your clients on what to expect from working with you. This one question helps set the tone for a more collaborative approach, rather than always feeling like you have to make whatever designs the client requests (literally!).
By including questions that prompt clients to reflect on their needs, you’re not only gathering important information but also positioning yourself as someone who takes the time to understand their vision.
Actionable Tip: Update your enquiry form today by adding one or two strategic questions that focus on the client’s overall goals and expectations. These small changes can make a huge difference in the tone of the relationship, giving you more influence on the overall creative vision.
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3 – Before the Consult, Gather All the Details Online
Once you’ve received that initial enquiry, with the basics covered and you’ve checked your calendar to see if you’re available, now it’s time to go into all the nitty-gritty details.
Before you book your consultation, set up an online form (Google Forms is good enough for this), where you ask for all the details, info and inspo photos. Ask about the couple’s vision for the big day, number of guests, reception styling ideas etc. Yes, these are all the questions you’d typically ask at the formal consultation, but having this online form set up earlier in the process saves you loads of time, it allows you to then move on to the next step…which is my secret for booking new weddings effortlessly.
Actionable Tip: Create a comprehensive online form that goes through all the details (yes, it will be quite long!) and take the extra time to make it align with your visual identity, upload a feature banner etc. so it looks really sleek and professional.
4 – Send a Quick, Clear Quote
After the client has submitted the long form, with all their wedding details, you now have a good amount of information to send them a Quick Quote.
I recommend using a simple Google Sheet with a “set menu” approach. This means pre-setting your pricing for common designs like bouquets, centrepieces, and installations. Then, When you receive the completed form from a client, you can quickly plug in their numbers and provide two options to them for review:
- Your recommendation of what to include, if they want to stick to their budget.
- The total investment required if they want everything on their wishlist.
This Quick Quote approach not only saves you time but also helps clients gain confidence in you and your process. Offering the two budget options demonstrates that you understand their needs and you have the expertise and experience to help guide them toward the best decisions for their day.
Actionable Tip: Build a spreadsheet template that allows you to quickly calculate costs and present options. This spreadsheet isn’t something you’d send to your client. Rather, it’s there to make it easy for you to provide a quick quote.
Why This Framework Works
The best way to book more wedding clients for florists isn’t about spending hours crafting elaborate PDFs or fancy proposals. It’s about setting the tone early, establishing trust, and making the process easy and enjoyable for your clients.
By making sure you’re setting the right tone with your marketing, setting up a strategic enquiry process, using the quick quote process and addressing the budget question early on in the process, you’ll not only book more weddings but you’ll also see a dramatic shift in the quality of every booking you get.
Ready to transform your quoting process? Download Quote Like a Pro today.
💞 You got this
