The Ultimate Guide to Pricing Wedding Flowers (With Formula)
Let’s get real about wedding flower pricing. If you’re a florist who’s ever looked at a beautiful design and thought, “How do I actually make money doing this?” –– you’re not alone.
I wanted to share the ultimate guide to pricing wedding flowers (with formula) so you feel confident in your approach.
Most florists I talk to are terrified of pricing. They’re worried about scaring away clients or seeming too expensive. But here’s the truth: your expertise is valuable, and it’s time to price like it.
The Magic Formula: Wholesale x 5 (or 6)
Here’s my simple approach that’s helped me consistently book high-end weddings and also ensure I’m profitable. Start with your wholesale flower cost and multiply by 5 for standard designs, or by 6 for more intricate arrangements.
Let me break that down practically. If your wholesale flowers cost $1,000, you’re looking at:
- Standard design: $5,000
- Luxury design: $6,000
But here’s where most florists miss out – flowers are just the beginning.
The Hidden Profit Centers Nobody Talks About
Your profitability can quickly be eaten away by forgetting to charge for on-site set-up, delivery and pack down (strike). Start with charging $100 per hour for each person on-site.
Pro tip: Delivery, setup, and packdown charges can often match or exceed your design costs. Don’t leave money on the table by overlooking these critical services because this is also where you’ll be able to truly ‘wow’ your clients and overdeliver.
How to Actually Implement The Ultimate Guide to Pricing Wedding Flowers (With Formula)
Walk into every consultation knowing your worth. When a bride asks about pricing, you’re not just selling flowers – you’re selling an experience, expertise, and a once-in-a-lifetime moment.
Practically, this means:
- Creating a transparent, itemized proposal
- Confidently explain your pricing structure
- Understanding that premium clients want quality, not discounts
Real-World Pricing Confidence
The ultimate guide to pricing wedding flowers (with formula) isn’t just about how much to charge for a specific design –– it’s about elevating your perspective and understanding the full value of the service you offer your clients. The expertise required to make a wedding bouquet magical appear at 1 pm on a specific Saturday, in the perfect colour palette, using the best of the season’s ingredients requires a huge amount of skill and expertise.
This shift in perspective is how you can transform your pricing and start attracting clients who appreciate and understand the full service of what you offer. (Join me inside ELEVATE if you’re ready to master your marketing!)
Your Next Steps
Start small. Create a set menu of your prices and follow the formula so you know you’re profitable with each design you’re creating.
I know it can sound cheesy, but also practice explaining your value out loud. Be confident in your rates.
And remember, you’re not just selling flowers –– you’re pulling out all the stops to make your work look perfect at exactly the right time. That requires a lot of skill, expertise and planning.