19 Jan
Is Owning a Flower Shop Profitable?
- By
kathleen
So...you're wondering, Is owning a flower shop profitable?
The short answer: floristry is like every other business under the sun. It's...
18 Dec
What Should Be in Your Floral Business Instagram Bio?
- By kathleen
The other day, I was scrolling back through the early posts on my Instagram feed, and it felt like stepping into a time warp—a total fl...
16 Dec
Wedding Proposal Template for Florists
- By kathleen
I used to assume wedding proposals needed to be some fancy, flashy, complicated thing. Turns out, that’s not true.
How did I figure it ...
08 Dec
How to Book More Wedding Clients for Florists: My 4-Part Framework
- By kathleen
As a florist, booking wedding clients is one of the most rewarding—and sometimes most daunting—parts of your business. You want to secu...
03 Dec
The Most Powerful Instagram Posts for Florists to Grow Sales
- By kathleen
Instagram is one of the most effective tools florists can use to attract new clients, showcase their artistry, and grow their business....
26 Nov
How to Book High-End Wedding Clients (Script Included)
- By kathleen
Breaking into the high-end wedding floral design market might seem intimidating, but I'm here to tell you it's easier than you think. A...